Paid Surveys are a legitimate way of earn some
extra money from internet. Actively participating in paid online surveys can
make a good amount of money with a sense of satisfaction. One thing that we
should clearly understand is that participation in paid online surveys alone is
not going to make us rich. Paid Online Surveys only help us to make some extra
income from internet. Surveys help us to express our views and concerns
ethically and companies conducting the surveys reward us for our time and
sincere opinion.
Today there are a number of online survey
companies that pay us for expressing our opinion. These survey companies reward
there online survey participants in a number of ways like gift voucher,
redeemable survey points, entry in a draw and cash. One thing that must be
understood clearly is that every online survey is not open to everyone for
participation. Survey companies have a per-planned criteria for there survey
participants. Only those participants who fulfill these criteria based on age,
sex, demography, interests, occupation, qualification, living standard are
allowed to participate.
This per-qualification for surveys also means
that participants at some specific place like USA,
UK,
and Canada etc are automatically qualified to participate in a large number of
online surveys then those who are participating from countries where markets
comparatively less developed. This per-qualification also applies to other
criteria like interests, occupation, age group etc. Every online survey allows
a fixed number of participants fulfilling each criterion, so after a limit
nobody is allowed to participate in the survey. This doesn't mean that all
slots for participation are already filled and there is no scope for new
participants. No, this is not the case, actually companies allow everyone to
provide there profile for participation in paid online surveys. When a survey
suitable to a specific type of profile is available, survey companies invite
each registered participant in that group to participate, those who participate
before the survey reaches its limit are allowed and rest who try to participate
in survey after the survey has reached its limit are denied participation.
Paid online surveys are a legitimate and
ethical way of making some extra money online. In order to participate in
surveys one has to register with a survey site. If one wishes to make good
money from paid online surveys alone then one should get registered with almost
all legitimate survey companies available to him. One thing to consider before
joining and participating in each and every survey is to ensure that the survey
company is genuine and has a clean track record of paying survey participants,
for example Global Test Market is one such company which has a clean and
flawless record. There are some popular paid online survey sites which charge a
small one time fees to allow access to there well kept database of high paying
legitimate survey companies.
There are a number of online survey companies
which are only interested in conducting surveys and are reluctant to pay the
participants; some survey companies don't even have a visible payment policy.
Then there are others which are outright scams as they are only interested in
collecting personal details in the name of surveys and later they sell these
details to third parties and these third parties spam the survey aspirants with
all sorts of offers. When we encounter such a survey company which we've got
FREE from a website or blog, one really repents using FREE listing and joining
such surveys, truth about them is only discovered when its time to get paid
after participating in a number of surveys on there invitation, but by and
large there are more legitimate and honest companies conducting paid online
surveys.
Online Surveys - Best Practices
Creating an online survey might seem simple at
first. The latest internet survey software makes it easy to construct an online
questionnaire and chart the responses. But this process is not really as simple
as it seems. To get the most useful results, you need to become familiar with
online survey best practices.
What
Do You Need to Know? The first step in creating an online survey is to decide what you want to know. What is the main thing you want to discover? Start by brainstorming everything you hope to learn from the survey. Then prioritize the topics you have listed. This process will help you decide how much attention to devote to each item in your online questionnaire.
In deciding what you want to learn from your
survey, you need to think about how you are going to use the data you collect.
There is not much point in gathering information if you don't plan to do
anything with it. What actions are you prepared to take to address the
responses you receive? Will you create new procedures, start a new training
program, and change your marketing plans? To make the most of a survey, you
need to ask about subjects you can do something about.
In some rare cases, you might decide that the best response to what you
learn from your online survey is to do nothing at all. For example, if you
learned that all your employees were completely satisfied with their current
health care benefits, you would probably decide to leave well enough alone. Unfortunately,
such situations are rare. If you thought everyone was happy with the way things
are, you probably wouldn't have bothered to conduct a survey in the first
place.People have a limited attention span. Ideally, an online questionnaire should take no more than five minutes to complete. In a typical online survey, people answer an average of five multiple-choice questions a minute. This means that you should probably limit your survey to no more than twenty-five questions. (In building online surveys, remember that one open-ended question equals three multiple-choice questions.)
People are more likely to complete a lengthy
survey if they are expecting some kind of reward for making it all the way to
the end. For example, people might be willing to answer a long list of
questions about their health if they expect to be told at the end how long they
are likely to live.
To determine how long it will take to complete your survey, try it out on
five or six people. Don't tell them they are being timed. If you do, they might
run through the questions faster than they normally would. If some people take
much longer than others, ask them if there were any questions they didn't
understand.Make Every Question Count
To get the most out of your survey, you have to make every question count. Don't be satisfied with your first draft. Once you have written a question, try asking the same thing in three or four different ways. This exercise forces you to decide if your first attempt is really the best way to get at the information you want to know.
Once you have written a few different versions of
a question, you can either pick one or combine parts of several to create the
best question possible.
Your questions should be clear, brief and easy to
read. Avoid unusual vocabulary or jargon that some people might not understand.
Keep sentences short and simple.
If you really want to know what people think, you need to be careful not to steer them in a particular direction with your questions.
The most obvious example of biased questionnaires
is the "push polls" used in some political campaigns. A push poll
question might ask, "Do you think that Candidate X's plan to raise taxes
will place an unfair burden on the middle class?" The intent here is not
to solicit anyone's opinion on the candidate's tax plans. The intent is to
suggest that the candidate's plans are unfair.
Push polls are obviously slanted, but bias can
sneak into your online questionnaire without you noticing it. Sometimes
"loaded" words can have a strong influence on how people respond to a
question. For example, if you ask people whether the check-in procedures at
your hotel "should be improved," they are likely to say yes. But
wording the question this way doesn't really tell you how happy or unhappy
people are with the current procedures. Instead, you might use a rating
question, such as, "Please rate the convenience of our check-in
procedures." Possible responses could range from (1)
"Inconvenient" to (5) "Very Convenient."
Be Specific
Sometimes questions are so general that they are not really useful. For example, consider the question, "Do you like salmon?" What does this mean? Do you like the taste of salmon? Do you like the health properties of salmon? Do you like the price of salmon compared to the price of other fish? Do you like salmon more or less than other fish? The question is so general that the responses you get will not really tell you much.
Sometimes questions are so general that they are not really useful. For example, consider the question, "Do you like salmon?" What does this mean? Do you like the taste of salmon? Do you like the health properties of salmon? Do you like the price of salmon compared to the price of other fish? Do you like salmon more or less than other fish? The question is so general that the responses you get will not really tell you much.
Also be careful to avoid
"double-barreled" questions, such as, Which of these vehicles do you
consider to be the safest and most economical?" Here you are really asking
two questions. People might consider a particular vehicle safe but not
economical, and vice versa.
In building an online survey; don't limit yourself to a particular type of question. The types of questions you choose will depend on the subject and the kind of information you want to collect.
Multiple-choice questions are common in online
questionnaires. They can be answered quickly and they make it easy to collect
and compare data. But sometimes you don't want to limit responses to four or
five choices. In those cases, you might ask an open-ended question, such as,
"How can we make visitors to our facility feel more welcome?"
Sometimes multiple choice questions allow the
respondent to choose multiple answers. For example, "Which of the
following products are you likely to buy in the next year?" These
questions can give you more useful data for marketing purposes because they are
a more accurate reflection of actual consumer behavior.
You might also try using ranking questions, such
as, "Rank the following five vehicles in terms of overall value."
These questions can give you a useful picture of how a product or service
matches up with the competition.
Rating questions typically use a tool called a Likest Scale to create a picture of how people feel about something. For
example, a Likest Scale question might ask, "How important do you think it
is to have a fingerprint security reader on your laptop?" Possible
responses might range from (1) "Not Important at All" to (7)
"Very Important."
Matrix questions combine two or more variables.
For example, a matrix question might ask people to rate five different online
travel services on a scale from (1) "Inconvenient" to (5) "Very
Convenient."
Basically, the type of questions you use will
depend on what you want to know.
Question branching allows you to build flexibility into your survey. Here's how it works. A question might ask, "Do you own your home?" A "yes" response will take the person to a new set of questions about home ownership. A "no" response will take the person to a new set of questions about renting a house or an apartment.
Branching simplifies questionnaires because
respondents don't see questions that are not relevant to them.
Online surveys offer a number of advantages over surveys done over the phone, by mail, or in person. They can include a larger sample size at a reasonable price. They make it easier to collect, analyze and present data. And they allow you to use video and images in a way that is just not practical in other types of surveys.
In recent years internet survey software has
become very sophisticated. It can help determine proper sample size and
evaluate the statistical significance of responses. It can also make it easy to
write new questions or modify existing questions from a library of online
questionnaires.
The best online survey software makes it easy to
create attractive, user-friendly formats. You don't need a background in web
design or graphic arts to create a polished, professional questionnaire.
The response you get to your survey depends mainly on the type of survey you are doing and your target audience. For example, if you are doing a customer satisfaction survey, you are likely to get more responses from people at both ends of the satisfaction spectrum - people who are very satisfied and people who are very dissatisfied.
In surveys aimed at a broad population, your
response profile will probably mirror the profile of internet users in general.
In broad terms, internet users are younger, somewhat more affluent, and more
tech savvy than the average adult. They are about evenly divided between men
and women. In terms of residence, approximately 54% of internet users are
suburban, 30% are urban and 16% are rural.
If you are interested in narrowing this profile,
you can include in your survey a few simple questions about age, gender,
residence, etc.
Internet survey software makes it easy to analyze responses. The best packages offer a broad range of statistical analysis tools that are simple and easy to use. Advanced users can customize the analysis by modifying the default options to suit their needs. Here are some of the analysis tools that are currently available.
Frequency
Distribution simply tells you how many people chose particular responses
to a multiple choice question.
Survey
Cross-Tab Analysis allows you to see how responses to one question
affect another. For example, you could see how what percentage of people who
responded "college graduate" also responded "employed at the
same job for more than five years."
Average
by Category lets you compare the average response for different
categories of people. For example, you could compare the average annual income
range for men and women, or for high school graduates and college graduates.
Cross Tab
Means is a more sophisticated measurement that allows you to see the
relationship among three variables. For example, you could see how highly
SAFETY is rated by WOMEN who own a FORD.
Post-Stratification
allows you to adjust results to reflect the true population. For example,
suppose that 25% of respondents say that they own more than one computer, but
you know that the average age of the respondents is 27. Using Census data,
post-stratification can give more weight to the responses of older people, so
that your survey will be a more accurate reflection of the true population.
Segmentation
identifies groups of customers who share similar needs and who demonstrate
similar buyer behavior. This allows marketers to target different campaigns to
different groups of customers based on their survey responses.
Gap Analysis
allows a business to see how large a gap there is between what it is currently
offering and what its customers want. For example, a survey might ask customers
of an auto repair chain to rate four different things: service, quality, value,
and reliability. Survey results show that "service" is consistently
rated lower than the other factors, so this is the area that offers the
greatest opportunity for improvement.
The results you obtain with these tools can be
presented in tables, charts or graphs. These displays can be customized to
present data in a way that will be most meaningful for everyone who needs to
use it.
Online surveys are used extensively for marketing and market research. The online approach works particularly well for marketing surveys because it allows a business to reach a large number of respondents easily and economically. Market research software also makes it easy to analyze responses and adjust marketing plans accordingly.
Online questionnaires have also proved extremely
effective for customer satisfaction surveys, advertisement effectiveness
surveys, and product evaluation surveys. These tools give businesses a wealth
of information about who their customers are, what they want, and how they
decide what to buy.
Businesses also use online employee satisfaction
surveys to learn how their employees feel about everything from pay grades to
parking.
To get the most out of online surveys, follow the best practices outlined here.
- Begin by giving some careful thought to what you need to learn from your survey.
- Keep your survey brief; make every question count.
- Beware of bias.
- Experiment with different kinds of questions.
Utilize the powerful analysis tools available with online
survey software
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